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AI in HR and Management: Retrospective of 2023 Trends and 2024 Predictions 

In a rapidly evolving world, artificial intelligence (AI) holds a central position in the global market. According to a study by Gartner, this technology ranks high in expectations, anticipating significant transformations. Its growing influence across various professional domains, including management, healthcare, and others, underscores its increasingly crucial role in our professional landscape. Both management and Human Resources (HR) are fields where these technologies have become integral. 

In this article, we’ll delve into the major trends of AI in HR and management in 2023, as well as prospective expectations for 2024. 

Trends in AI in HR and Management in 2023 

Artificial intelligence is now used in various fields, notably in HR and management, giving rise to practices that optimize these professions. 

Here’s an overview of examples illustrating AI trends and applications in our two study sectors: 

AI and Ethics 

Today, technology experts are increasingly aware of the importance of ethically using Artificial Intelligence. In the context of HR, integrating AI involves an ethical oversight approach. This technology can be transparently used regarding data and compliance with standards such as GDPR. 

Its use must be non-discriminatory and ethical. Many actions align with this perspective, including the role of unions in ensuring ethical use of AI in HR. This primarily involves protecting workers’ rights in the use of their data. These organizations also extend to representing employees in negotiations and decisions involving their employment and working conditions. 

AI Act: A European Regulatory Approach to AI 

On the regulatory front, numerous measures have been implemented to frame AI use. Consequently, the AI Act comes into effect, aiming to regulate the use of artificial intelligence in the European market. 

Among its fundamental principles, this regulation ensures that AI systems available respect citizens’ fundamental rights and European Union values while ensuring their safety. It also aims to strengthen governance and law enforcement concerning fundamental rights and safety requirements for AI systems. 

Furthermore, the AI Act aims to promote a single market for legal and reliable AI applications while preventing market fragmentation. This regulatory approach responds to the significant growth of artificial intelligence, confirming its increasing importance in Europe and emphasizing the need for adequate regulation to frame its development and use. 

AI and the Recruitment Process 

In the realm of HR management, artificial intelligence can redefine the recruitment process, bringing significant advancements. A recent survey by Workday of 1,000 global decision-makers highlights the impact of AI in enhancing HR tasks, such as recruitment, candidate tracking, decision-making, and skill assessment, especially through CV analysis. By providing a holistic view of skills and talent management, AI facilitates effective data interpretation. 

In this perspective, AI’s impact on talent management is evident through innovative approaches like that of the TOP solution. It assists managers in team management by identifying corrective actions to reduce resignation rates. 

AI Integration in HR Systems, as seen in SAP Success Factors 

Continuously evolving to meet its clients’ needs, the German software company SAP has integrated artificial intelligence into several solutions, including SAP Success Factors. This talent management platform incorporates AI to enhance organizational processes, optimize HR processes, and foster employees’ professional growth within companies. 

This platform has employed artificial intelligence in various features, such as integrating its robot Joule into SAP Success Factors, a major pillar. This facilitates quick access to information and provides precise answers to employee queries. 

Moreover, the use of generative AI proves crucial for executives and recruiters, enabling the creation of relevant job descriptions and helping employees discover tailored learning recommendations, thus fostering their professional development. 

Additionally, through its talent intelligence center, the platform allows for creating a skills portfolio for each employee. It analyzes data from performance feedback and dynamic teams to deduce specific skills and attributes, contributing to targeted development and proactive talent management within the organization. 

AI and Enhancement of Conversational Experience: IBM’s Watson Assistant 

Another trend revealed by IBM, represented by its Watson assistant, an artificial intelligence application designed to provide advanced conversational experiences for businesses. At the core of IBM’s Chatbot, AI stands out for its significant contributions in the field of management. 

Numerous significant benefits emerge through enhanced team efficiency, propelling operations to higher levels of effectiveness. Moreover, integrating this technology into IBM’s Chatbot generates a notable improvement in employee experience, fostering smoother communication and rapid problem resolution. 

We can observe that artificial intelligence has significantly transformed and optimized numerous practices, especially in HR and management. In 2024, its impact will extend further in various business uses. 

Gartner’s Predictions on AI Trends in 2024 

Gartner’s forecasts for AI trends in 2024 confirm and amplify those of 2023. According to Gartner, the democratization of generative AI emerges as a key trend, making this technology more accessible and affordable for a larger audience. 

Furthermore, the management of trust, risk, and security of Artificial Intelligence strengthens, necessitating rigorous measures to ensure user trust, data security, and compliance with regulatory standards. 

Another crucial trend is the enhancement of employees’ skills through AI, emphasized by the ACWF (Augment, Complement, Workforce) strategy. According to Gartner’s predictions, by 2027, about 25% of CIOs will have adopted these initiatives to reduce by 50% the time needed to acquire essential skills for strategic roles. 

Custobots, or AI-powered conversational agents, revolutionize interaction and employee experience. 

Gartner’s predictions for 2024 shed light on how these emerging trends can prepare businesses for rapid changes in their HR and management strategy, highlighting the importance of adaptability in a constantly evolving professional environment. 

How Does TOP Follow This Trend? 

Numerous digital AI solutions align with these management and HR trends. In this context, TOP positions itself as a pioneer by closely monitoring emerging AI trends. 

First and foremost, this solution is ready for the AI Act, demonstrating its compliance with current regulations and standards. By rigorously adhering to CNIL guidelines and GDPR standards, TOP ensures the protection of users’ data and privacy. 

Supporting managers remains a priority for TOP through its predictive AI algorithms, identifying corrective actions to reduce resignation rates. This approach provides support for augmented management. Moreover, TOP adopts an ethical model by debiasing its algorithms and ensuring continuous monitoring to maintain data integrity. 

This ethical and proactive approach is supported by tangible examples, such as Aymax, which recorded a significant reduction in turnover, reaching 8.8% less in 2023 compared to 2022 thanks to the use of TOP solutions. These specific commitments and results confirm that TOP is at the forefront of developments in AI and demonstrates its concrete impact in improving business performance. 

Artificial intelligence plays a central role in the fields of human resources and management. Numerous regulatory initiatives such as the AI Act, coupled with technological advances observed in SAP, IBM, and TOP solutions, affirm this trend, demonstrating how AI actively influences the professional landscape. Looking ahead, this technology will continue to assert itself, becoming an essential pillar of HR and managerial practices. These advancements represent major opportunities for businesses, offering more efficient and agile methods to address evolving challenges in the professional world. 

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